Good Technology Mobility Index Report Highlights the Rise of the Enterprise App
Feb 12, 2014 | Sunnyvale, CA
Q4 2013 Mobility Index reports groundbreaking quarter for enterprise app activations as businesses look to make employees more collaborative, productive and engaged
Good Technology™, the leader in secure mobility, today announced key findings from the Good™ Mobility Index Report for Q4 2013. The company reported 54 percent growth in total enterprise application activations quarter over quarter, up from a 43 percent growth rate from Q2 to Q3 of last year. The data shows that businesses with a more established mobile approach are now focused on deploying the types of apps that can increase employee productivity and encourage collaboration, which are ultimately designed to impact business performance.
Custom enterprise app development continued to grow at an astounding 55 percent quarter over quarter, with the greatest amount of growth seen in the business intelligence, secure browser and social business app categories. While document editing remains the most activated enterprise app, more advanced mobile apps are gaining significant ground. Enterprises begin their mobile lifecycle strategy by leveraging mobile apps for fundamental tasks such as email and contacts access, as well as editing capabilities, but are now increasingly looking to develop apps that drive new efficiencies, new workflows and new revenue streams. The report data indicates that they are moving into this more mature phase by enabling employees to use their mobile devices to complete more complex tasks via mobile apps.
“There’s no question that enterprise mobile app development is on the rise and the industry is at an inflection point,” said Maribel Lopez, founder of Lopez Research LLC. “Good’s latest index report maps closely to the Q4 2013 Lopez Research benchmark. Our survey revealed almost two-thirds of the companies interviewed plan to mobile-enable at least five or more applications in 2014.”
“The need for security around mobile data has never been greater and is driving more sophisticated app deployments across our customer base, specifically custom app development,” said Christy Wyatt, CEO and President of Good Technology. “This is delivering significant value across organizations while also protecting the corporate assets inside of these organizations.”
From a device perspective, iOS smartphones made up 54 percent of all device activations last quarter, with Android’s share of activations decreasing to 26 percent. This is not surprising, given the introduction of two new iPhone models to the market in late Q3. In addition, organizations continue to migrate away from BlackBerry to meet end user demand and embrace new platforms such as iOS and Android. As a result, overall device activation levels increased 34 percent from Q1 to Q4, indicating strong, continued growth and adoption of the Good Secure Mobility Solution to secure both the data and device.
Additional report findings include:
- The top apps activated on tablet and smartphone devices were: document editing, custom apps and file access applications, making up 63 percent of the total enterprise apps activated in Q4.
- Android tablet activations held steady from Q3 to Q4, while smartphone activations slightly decreased by one percentage point quarter over quarter.
- Financial services industry continues to lead by a large margin in total iPad activations, recording over 46 percent of total tablet activations in Q4. This is likely attributed to the many known use cases of the tablet in this particular industry.
- For the first time this quarter, the energy and utilities sector was reported as one of the top ten industries for total number of device activations, with two and a half percent reported.
The quarterly Good Mobility Index Report provides data that identifies the adoption of enterprise applications and device activations from the previous calendar quarter, leveraging insights from the company’s vast and diverse customer base using the Good Dynamics® Secure Mobility Platform. The report is an ongoing initiative to track activations across the breadth of mobile platforms and devices, and leverages findings from the more than 5,000 Good customers worldwide to highlight global mobility trends and usage patterns. The full report is available to view in PDF.
About the Good Mobility Index Report
The more than 5,000 customers represented in this report include bellwether companies– from Financial Services, Healthcare, Manufacturing, Energy & Utilities, Legal, Government, and High Tech–making this data report a benchmark for mobility adoption. The metrics cited in this report are generated directly from Good’s internal data, as aggregated from all devices activated across Good’s worldwide customer base.
About Good Technology
Good Technology is the innovation leader in secure mobility solutions; enabling business to move freely and engage at the edge. Good’s comprehensive solution consists of a secure mobility platform, a suite of collaboration applications, and a broad third-party application and partner ecosystem that unlocks your mobile potential. More than 5,000 organizations in 130 countries use Good Technology solutions, including FORTUNE 100™ leaders in commercial banking, insurance, healthcare, retail, government, and aerospace and defense. Learn more at www.good.com.
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